Launched in 2011, Her own words (H.O.W) is a lifestyle lingerie brand with mission on “engineered for comfort”, the brand’s specially developed fabrics are combined with innovative construction technologies and functional fit to create garments designed to look and feel great at the same time and give you the ultimate wearing experience.
H.O.W creates a simple, comfortable and essential garment of premium quality without the premium price. Starting at the cup and wing, every component down to the hook & eye are engineered to ensure the perfect fit, utmost comfort and a boost of confidence during work, sport and play. The brand’s signature bonding and seamless bras, sports bras and panties offer smooth lines with no pressure, giving a sleek silhouette while our exclusive push-up bra technology gives curves a boost. The brand’s product line includes patented cushion wire, wire-free (designed using patented cushion plastic wire), non-wire, thin pad and push-up bras for every part of a woman’s day.