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China Hong Kong’s famous home-born brand izzue has been a pioneer in the local fashion scene since its launch in 1999. The brand has grown from a local name to an international fashion house featuring several diffusion lines. Diffusion lines include high fashion IZZUE COLLECTION, military fashion line ARMY, Japanese Harajuku collaboration collection NHIZ and izzuextreme which focuses on down jackets. Since 2002, izzue has expanded across the borders of China, Hong Kong, Macau and Taiwan regions, Singapore, Canada and UK’s famous department store SELFRIDGES, growing into an international fashion brand.

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