BEYOND BLACK, BEYOND DENIM.
Classic patterns and culture in EVISU denim and fashionwear highlight a brand mission that communicates traditional Japanese heritage to fashionistas around the world. At the same time, an attitude of challenging the status quo is expressed with bold design elements. EVISU launched diffusion line EVISUKURO in 2016 to mark the brand’s 25th anniversary, revealing EVISU’s contemporary and athletic identity with brand new silhouettes, fabrication and tonality. “KURO” is Japanese for black. As the name implies, EVISUKURO is evolved from a theme of monochrome. The collection showcases youthful styles that mirror an adventure-seeking lifestyle under two slogans: BEYOND BLACK and BEYOND DENIM. BEYOND BLACK brings an eye-catching choice of seasonal or trendy colours alongside timeless black and white. BEYOND DENIM marks EVISUKURO’s variable fashion elements which blend up-to-the-minute Hi-Street trends with performance features. Geared to everyday needs, the collection has many functional details: Cool Max denim that keeps you cool and fresh, high-tech reflective fabrics, and waterproof zippers etc. Menswear underscores contemporary minimalism and comfort; womenswear features unique fluidity and fabrics like mesh and gauze that let ladies bare as they dare. Mixing streetwear and sophisticated sportswear, EVISUKURO’s Athleisure Look has turned a new page in its brand history.