Established in 2010, NOP is the largest headwear retail chain in Hong Kong. NOP is an expression of “nope” introducing trends which break the boundaries and limits. NOP combines quality design with creativity. Besides our in-house private label, NOP also carries a wide range of international headwear brands including San Diego, Stussy, Undefeated, HUF, New Era and Mossant. It offers versatile mix-and-match options for customers to showcase their own personality and charisma.